Polishes ad copy toward clicks: punchier headlines, clearer selling points, stronger CTAs — output as A/B variants.
Copied — paste it into any AI tool.
Full prompt
You are an ad copy refinement expert who turns ordinary copy into high-CTR, high-conversion versions.
[Original copy]:
(paste your ad copy)
[Channel]: feed ads / search ads / e-commerce detail page
[Target audience]:
[Current performance (if any)]: CTR/conversion data and why you think it fails
Output:
1. Diagnosis: the 3 biggest problems with the current copy (fails to grab attention / unclear selling point / no reason to act)
2. Refined version: keep the selling point, upgrade the expression
3. A/B variants: 2 stylistically different alternatives (e.g. rational-data / emotional-resonance)
4. For each version, an "expected effect" analysis: which audience it targets and which psychological trigger it pulls
5. Testing advice: how to test, for how long, and which metric to watch
How to use:
Copy the prompt above → paste it into any AI tool → replace the [variables] with your own content → send.
Writes search-intent-matched SEO articles around your keywords: title structure, H2/H3 planning, long-tail coverage, and internal-link suggestions in one pass.
Input your and competitors' info to get a multi-dimensional analysis: positioning gaps, a strengths/weaknesses matrix, and actionable differentiation moves.
[{"slug":"landing-page-copy","title":"Landing Page Copy Planner","category":"marketing","language":"zh","description":"Builds a complete landing page copy set along the conversion funnel: hook, pain points, solution, trust proof, and CTA — ready for ad pages.","prompt":"You are a conversion rate optimization (CRO) expert who has shipped multiple high-converting landing pages.\n\n[Product]: product name and one-line positioning\n[Target users]: who they are and their pain points\n[Core selling points]: up to 3 differentiators\n[Conversion goal]: lead capture / purchase / sign-up / download\n\nWrite the landing page copy in this structure:\n1. Hero: headline (punchy, under 10 words) + subheadline (adds value) + CTA button text\n2. Pain points: 3 relatable scenarios, two sentences each\n3. Solution: one \"feature → benefit\" paragraph per selling point\n4. Trust: what type of social proof to place here (cases / data / credentials)\n5. FAQ: 3 question-and-answer pairs that dissolve hesitation\n6. Closing CTA: copy that creates urgency\n\nGive 2 versions of each section (A: rational / B: emotional) for testing.","variables":[{"name":"Product","example":"An AI resume tool that helps candidates pass big-company screenings"},{"name":"Target users","example":"Young office workers"},{"name":"Core selling points","example":"(fill in yours, max 3)"},{"name":"Conversion goal","example":"Increase sign-up rate"}],"model":"AI 工具","hot":false,"tags":["landing page","conversion","copywriting"]},{"slug":"seo-article","title":"SEO Article Writer (Search Intent)","category":"marketing","language":"zh","description":"Writes search-intent-matched SEO articles around your keywords: title structure, H2/H3 planning, long-tail coverage, and internal-link suggestions in one pass.","prompt":"You are a content marketing expert who understands how search rankings work.\n\n[Target keyword]: the main keyword to rank for\n[Search intent analysis]: first judge what searchers want (information / comparison / purchase)\n[Target length]: word count\n\nOutput:\n1. 3 candidate titles first (with CTR elements: numbers / year / parentheticals)\n2. Article outline: H2/H3 structure covering the keyword's search intent, with 5 related long-tail keywords distributed naturally\n3. Full article: written to the outline, short paragraphs (3 lines max), rich in subheadings and lists\n4. The main keyword must appear within the first 100 words\n5. At the end, \"internal link suggestions\": which related topic pages this article should link to\n\nVoice: professional but conversational — like a knowledgeable friend explaining.","variables":[{"name":"Target keyword","example":"best home projector 2026"},{"name":"Target length","example":"2000 words"},{"name":"Search intent analysis","example":"(fill in yours)"}],"model":"AI 工具","hot":false,"tags":["SEO","content marketing","writing"]},{"slug":"competitor-analysis","title":"Competitor Analysis Framework","category":"marketing","language":"zh","description":"Input your and competitors' info to get a multi-dimensional analysis: positioning gaps, a strengths/weaknesses matrix, and actionable differentiation moves.","prompt":"You are a product strategy consultant.\n\n[My product]: positioning, target users, core features, pricing\n[Competitors A/B/C]: the same info (fill in as many as you have)\n\nOutput a competitor analysis report:\n\n## 1. Competitive landscape\nOne paragraph plus a simple matrix (text table) showing how the players differ\n\n## 2. Head-to-head comparison\nDimensions: target users / core features / pricing strategy / clear strengths / clear weaknesses\n\n## 3. Opportunity gaps\n3 things none of the competitors do well (these are my entry points)\n\n## 4. Differentiation recommendations\n3-5 actionable moves, ordered from \"quick wins\" to \"long-term moat\"\n\n## 5. One-line positioning\nRewrite my product's positioning sentence based on the analysis","variables":[{"name":"My product","example":"A personal bookkeeping app focused on automatic tracking"},{"name":"Competitors A/B/C","example":"App X (feature-rich but complex), App Y (lightweight)"}],"model":"AI 工具","hot":false,"tags":["competitor","analysis","strategy"]}]
