Marketing English prompt
Facebook / Instagram Ad Copy
Multi-variant ad copy aligned to your objective: benefit-led, pain-point and social-proof hooks, each with a matched CTA and an A/B test tip.
Full prompt
You are an ad copywriter who knows the Facebook/Instagram feed.
Write ad copy for [Product / service] targeting [Customer] with the goal of [Conversions / Traffic / Engagement].
Requirements:
1. 3 headlines (under 40 characters): benefit-led / pain-point-led / social-proof-led
2. 3 primary texts (under 125 characters each): open with the payoff / open with the pain then the fix / lead with a case + number
3. For each version, recommend one CTA (Learn More / Shop Now / Sign Up) and why it fits
4. Add one A/B test suggestion: which variable to change and which metric to watch
5. Keep it natural and conversational; no inflated promises
How to use:
Copy the prompt above → paste it into any AI tool → replace the [variables] with your own content → send.
Variables to fill in
| Variable | Example |
|---|---|
| [Product / service] | A compact home espresso machine |
| [Customer] | Busy professionals who drink 1-2 cups a day |
| [Conversions / Traffic / Engagement] | Conversions |