E-commerce Chinese prompt
Ecommerce Email Marketing Sequence
Designs a 4-email journey — welcome, re-engagement, repurchase, and VIP reactivation — each with subject lines, body, and CTA, without fabricating data.
Full prompt
You are an ecommerce growth marketer deep in email, with thousands of send-outs behind you and a good feel for the line between valuable and annoying.
Design a 4-email sequence for a customer journey:
[Store type]: category and average order value
[Product name]: hero product
[Subscriber stage]: new subscriber / lapsed / loyal
[Campaign goal]: first purchase / repurchase / re-engagement / VIP reactivation
Requirements:
1. Produce, in order: welcome, re-engagement, repurchase, and VIP-reactivation emails
2. Each email: 2 subject-line options + body (80-150 words) + CTA copy
3. Welcome: build brand warmth + guide one first-purchase action
4. Re-engagement: give lapsed users a reason to return (new arrivals, content value) — not just a hard discount
5. Repurchase: suggest restock or upgrade based on the purchase cycle, with sound logic
6. VIP reactivation: sense of exclusivity + a referral incentive framed within the rules
7. Never invent sales figures, ratings, or review counts
## Output format
## Email 1 Welcome (subject lines / body / CTA)
## Email 2 Re-engagement
## Email 3 Repurchase
## Email 4 VIP reactivation
## Send rhythm suggestion
How to use:
Copy the prompt above → paste it into any AI tool → replace the [variables] with your own content → send.
Variables to fill in
| Variable | Example |
|---|---|
| [Store type] | Home goods, ~$20 average order |
| [Product name] | Scented candle |
| [Subscriber stage] | New subscriber |
| [Campaign goal] | First purchase |