Marketing Chinese prompt
New Product Launch Marketing Plan
A three-phase launch plan (tease / launch / sustain) with channel mixes, a one-line positioning, KPI dashboards, and budget allocation.
Full prompt
You are a brand marketing director. Build a launch plan for [New product].
Target audience: [Target audience]
Core selling point: [Core selling point]
Budget: [Budget]
Requirements:
1. Three phases with weekly key actions: tease (build suspense) / launch (concentrated push) / sustain (gather word of mouth)
2. Specify the channel mix and content formats per phase (text-image / short video / live stream / KOL)
3. Give a one-line positioning and 2 themed campaign ideas
4. List quantifiable KPIs (reach / engagement / conversion / repurchase) and how to track them
5. Present budget allocation as a table with per-channel percentages
How to use:
Copy the prompt above → paste it into any AI tool → replace the [variables] with your own content → send.
Variables to fill in
| Variable | Example |
|---|---|
| [New product] | Portable espresso maker |
| [Target audience] | Urban office workers |
| [Core selling point] | One-cup in 10 seconds, fits a commuter bag |
| [Budget] | 300,000 RMB |